Online-Medien-Management bedeutet, die traditionellen Medien Print, Radio und Fernsehen online zu integrieren und diese gezielt zu managen. Für die Erfüllung dieser komplexen Aufgabe sind Kenntnisse und Fertigkeiten aus verschiedenen Bereichen notwendig.
Im Studiengang Online-Medien-Management werden Sie zum „Online-Medien-Generalisten“ ausgebildet. Sie verknüpfen betriebswirtschaftliches und technologisches Know-how mit fundierten Kenntnissen über Medien und die Medienbranche. So können Sie nicht nur eine Verbindung zwischen alter und neuer Medienwelt schaffen, sondern auch zwischen betriebswirtschaftlichen und technischen Ansprechpartnern in den Unternehmen.
Hochschule der Medien Stuttgart
Nobelstraße 10
70569 Stuttgart
www.hdm-stuttgart.de
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