Welcome to our Minor Online Media Management

This Minor will give students an overview of international, social, and economic aspects of the media industry. It provides the opportunity to study the various aspects of online media such as managing online media projects or developing online content in depth.

Online Media Management


Part 1: Media

Multimedia Storytelling5 ECTS
International Media Research5 ECTS
International Media2 ECTS
Media and Culture2 ECTS

Part 2: Management

Leadership and Management5 ECTS
Introduction to International Business3 ECTS
Strategic Management3 ECTS
Digital Transformation3 ECTS

Part 3: Language Skills

German Language Course2 ECTS

The Minor consists of theoretical lessons and practical assignments in which students discuss and analyze important issues of the media industry and gain hands-on experience. Topics include business and financial models of media companies, challenges of the internationalization of media products, production of media content and trends in the media industry.

If you are interested in being part of an international team of students, ‚Online Media Management‘ offers you various concepts of lectures such as traditional classrooms, case studies, e-learning modules and guest speakers.

To attend this Minor it is required to have CEFR level B2 of English (i.e. intermediate/upper intermediate) or higher. You do not need to have already gained experience or previous knowledge in business-relevant topics of the media industry.

Online Media Management is offered both during winter and summer semester.

Your contact at the faculty:

Name:Tamara Ebner
Function:International Coordinator of ‚Online Media Management‘
Phone:+49 711 8923-3191
For further information see the Flyer.